Playa Bowl National Açaí Day Campaign

Playa Bowls’ biggest day of the year is National Açaí Day, a key opportunity to celebrate their brand and drive customer engagement. To maximize the impact, they needed a multi-channel campaign that would reach consumers both digitally and in-store. I designed a promotional email campaign to highlight their special offer, ensuring it was eye-catching, on-brand, and optimized to drive clicks and conversions. Alongside the email, I created coordinated Meta assets to expand awareness and generate excitement across social platforms. To bring the promotion into their physical locations, I also designed a tabletop sign that reinforced the campaign in-store, creating a seamless customer experience from online to offline. It won the W3 Silver Award for Emerging Tech & Immersive Experiences-Omnichannel & Cross-Platform Innovation